BOOST&Co has invested in Purple WiFi, a UK-based global technology firm. Recognising emerging WiFi growth trends, they offer WiFi platform for businesses to provide to their customers on a free to use basis. Through this they can better understand their customers’ behaviours and connect with them through targeted messaging in their venues.

Is WiFi a basic human right? The idea isn’t as odd as you might think – as long ago as 2011, the United Nations said it believed disconnecting people from the internet represented a violation of human rights. Last year, Martin O’Malley, an early contender for the Democrat presidential candidacy, said increasing numbers of people believe “WiFi is a human right”.

If so, a large proportion of the world’s population, still deprived of internet access, is being denied this basic right. But in developed markets, meanwhile, the increasing ubiquity of WiFi certainly means it is increasingly taken for granted. And while WiFi is simply an enabling technology for hundreds of millions of people – a service they glimpse only briefly as they head online – it has become an indispensable one. And as WiFi matures and penetration increases, it offers a string of high-growth opportunities. Here are just six to consider:

WiFi for phone calls

Telecoms companies are shifting ever more data off their cellular networks as they seek to free up bandwidth in the face of rapidly rising demand from their customers. Carriers have already begun to offer WiFi calling as part of that trend and are investing heavily in higher-standard connectivity in order to provide sufficient call quality. Phone manufactures have started to offer handsets that switch between cellular and WiFi networks seamlessly.

Adoption of new standards

WiFi has had a facelift – the new 802.11ac Wave 2 standard delivers higher speeds and greater capacity than ever before, even in high-density environments. As such, businesses and other enterprises are under pressure to upgrade devices and infrastructure so that it supports the new and improved standard.

Public WiFi

People now routinely expect WiFi to be freely available in public buildings – hotels, restaurants and retailers, for example – as well as on transport networks; the London Underground’s deployment offers just one example. Smart street initiatives, which are beginning to introduce superfast Wave 2 WiFi in public spaces, may even begin to undermine the need for cellular network connectivity, with high-quality WiFi connections available everywhere.

The Smart Home

WiFi technologies underpin the excitement around the smart home and the internet of things. Advances in WiFi speed, capacity and reliability have begun to power mainstream adoption of technologies that see people control their homes via tablet or smartphone, whether or not they’re at home.

Monetising free WiFi

If customers aren’t prepared to pay for public WiFi services – and the evidence suggests they expect these to be free of charge – how do providers make money from them? The biggest opportunity lies in the data these networks can collect, with analytics technologies offering businesses actionable insights into their customers’ courtesy of their interactions with free WiFi.

In the cloud

Cloud-based services ranging from Microsoft’s OneDrive to Google Drive to Dropbox offer low-cost – or even free – storage of documents, photos, movies and other digital properties, reducing the storage needs of consumers and businesses alike. But WiFi provides the key to accessing the cloud for anytime-anywhere access – that makes it an intrinsic part of the cloud story.

WiFi Stats and Facts

We’ve put together this infographic to show you the facts and stats that are driving these trends.

Embed the infographic on your site:
<a href=””><img src=”” alt=”WiFi Stats and Facts infographic”</a>


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