As it was expected, BrightonSEO 2016 was an epic event with lots of great learning!

If you couldn’t make it this time, don’t feel sad: the conference has another edition this year happening in September.  While you wait, we reunited  15 powerful quotes from BrightonSEO experts:

Want to dig more? Below you can find all the slide decks and twitter accounts of all the speakers:

BrightonSEO 2016 Slide Decks


Natalie Nahai – Creating Persuasive Content


Saija Mahon – Biddable media as a driver of demand fulfilment
Samantha Noble – Harnessing the power of audience marketing through PPC
Simon Jacobson – How Search Can Empower Marketers to Connect User Intent to Brand Experience


Jon Earnshaw – How to Fix any SEO Problem
Lisa Myers & James Finlayson – Why SEO Needs to Get Emotional
Greg Gifford – Marketing to Local Customers


Nichola Stott – SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy
Mel Carson – Discoverable, Sharable & Memorable: How to Make a Better Impression through Personal Branding
Rob Bucci – Deep diving into featured snippets: How to earn more and rise to the top of the SERPs


Dawn Anderson – Hunting For Googlebot – The Quest For ‘Crawl Rank’
Oliver Mason – Server Logs After Excel Fails
Barry Adams – How to Identify and Fix Crawl Optimisation Issues


Marcus Tober – Ranking Factors Reloaded — Why Content Is Your Key To Success
Christoph Cemper – Link Knowhow – 7 Things you didn’t know about links, redirects and rel-canonicals
Tom Bennet – Site Speed for Content Marketers
Catherine Warrilow – Epic PR fails and what we can learn from them


Sonia Mazzotta – Getting into Google News: why it’s worth it
Rachael Dines – Fundamentals of Video SEO
Andrew Halliday – Basic Guide to Sever Analysis
Raj Nijjer – How Listing Data Impacts Local SEO for Enterprise and Brands

Success and Analytics

Rhys Jackson – Why marketers need a great A.S.S.
Arianne Donoghue – What it’s like having GA Premium?
Stephen Kenwright – Engagement Rate Optimisation: How and Why to CRO All the Things
Juan Gonzale – The trend is your friend – 10 examples of how bad SEO decisions can kill your upwards trend on Google


Judith Lewis – Technical Gotttas and Gotchas
Matteo Monari – How to Survive the Merge of 2 Mega-Sites: 2 sites, 2 languages, 4 million daily PageViews
James Perrott – Guaranteeing success with your on site strategy
Nicole Bullock – Google Webmaster Tools: The Search Consolation Prize?


YiÄŸit Konur – Evaluation of User Experience: Inner-view to Google by Published Patents Related with User Experience
Aferdita Pacrami – What games can teach us about user experience and conversion
Dominic Woodman – Faster is Better: What is AMP and how useful is it?
Warren Cowan – Yes, the customer is always right: How giving customers what they want looks after your SEO

Content Strategy

Conor McNicholas – The Hybrid – Lessons from publishing that won’t destroy time and space.
Chantal Smink – Why you need a content cull
Amy Merrill – Debunking the Content = Links Fallacy
Laura Hampton – How to Build Useful Audience Personas to Guide Your Digital Strategy
Mike Essex – Internal Communications: How to turn employees into your greatest marketers
Hannah Butcher – Hello, my name is blogger. Don’t make me mad!


Erica McGillivray – Putting Your Best Self Forward: Etiquette and Branding in Your Community
Stephanie Chitty – Marketing like a parent of three kids
Amy Brann – Brains in Business


Natalie Jones, @Woorank – Inbound Comedy: Stand out by making your audience laugh
Alexandra Tachalova – Reactivating Twitter accounts: proven techniques and methods
Olga Andrienko – Ways to localize your global brand
Natalie Jone - BrightonSEO 2016


Colin Woon – How afraid should SEOs be of JavaScript?
Emily Mace – International Targeting with Hreflang Tags
Jan-Willem Bobbink – Using Free Machine learning APIs for SEO


Collette Easton – Secrets of Successful SEO Teams
Cosmin Negrescu – How to grow the hell out of your agency
Nancy Scott – Gamifying SEO in large organisations


Siobhan Swainston – Handling On-Site for Retail and Fashion Businesses
James Perrin – In Pursuit of UGC — The Power of Genuine Customer Reviews
Alec Bertram – Ecommerce keyword research: Completing large-scale analysis in a small-scale world


Louise Li – What Everyone Wants To Know About Google Direct Answers
Gerald Murphy – The Real Reason Why Google Invented Hummingbird
Rob Kerry – Using PHP To Reclaim Your Organic Search Keyword Data
See you again in September #BrightonSEO team!
brightonSEO 2016

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