Sonia Powar, a partner with BOOST&Co, commented on the transaction: “We are delighted to support Triptease in the next stage of their development. Their solutions are helping hotels re-balance the relationship with online travel agencies, lower cost of customer acquisition and also strengthen customer relationships. We are excited to be part of this growth story.”
Triptease will use the funds to expand the team, increase investment in sales and marketing, and underpin development of its product portfolio.
Triptease – Take control of your bookings
Triptease is improving the travel booking process by building digital tools that create better experiences for hotels and guests. The business is specialised in customer conversion for direct booking, showing OTA prices directly on the hotel website.
Triptease understand that price comparison is most effective when combined with effective revenue management. Their dashboards capture search details in real-time when a direct rate has been undercut so the hotelier can immediately address it with the OTA in question and remove the disparity.
Triptease won Phocuswright Europe’s Travel Innovator of the Year Award in 2015.