Purple WiFi is a UK-based global technology firm. Recognising emerging WiFi growth trends, they offer WiFi platforms for businesses to provide to their customers on a free to use basis. Through this they can better understand their customers’ behaviours and connect with them through targeted messaging in their venues.
With the investment, a £3M Growth Capital Loan, Purple will scale its sales team and establish itself as a leader in the market, offering the best WiFi solutions for businesses throughout the world.
Sonia Powar, a partner with BOOST&Co, commented on the transaction: “We are pleased to support Purple to accelerate its sales development and global deployment. Their team has demonstrated its ability to offer a platform that is highly valued by customers across a range of industries.”