idio is a SaaS business based in the UK that analyses every piece of published data consumed to read your customer’s mind.

The business secured a £1.25M Venture Debt from BOOST&Co.

Sonia Powar, a partner with BOOST&Co, commented on the transaction:
“idio is on an exciting journey to provide a new level of detail about customers, telling users about their customers interests and intent so that they can influence their journey and engagement. We are delighted to support the team and be part of this journey. idio will use the funds to increase their team and investment in both the UK and US markets.”

idio – The Content Intelligence Platform

idio is a leading provider of content intelligence. The company was founded by Edward Barrow and Andrew Davies in 2006 with the mission to ‘Power The Perfect Conversation’ between organizations and their customers.

The principle of the platform is simple: prospective customers constantly tell you their interests and intent, by the content they read. idio’s Content Intelligence Platform help businesses to understand and influence their prospects journey by delivering personalized engagements, driving engagement and facilitating relevant sales enablement.


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