Martech giant BlueVenn provides a gold-standard approach to customer data management, with its software transforming the customer-experience marketing of enterprise and mid-market brands. The company has established itself as a market leader since it was founded in Bristol in 2013, with major clients from fields as diverse as insurance (LV=), retail (Space.NK), media (Daily Mail), hospitality (Malmaison) and non-profit organisations.
BOOST&Co provided growth capital of £8m to BlueVenn in July 2019. The company will use the funding to accelerate its international expansion, after winning a number of significant customers in the US. BlueVenn has already launched a new partner channel that will enable it to secure global partners, and the funding from BOOST&Co will help to scale this channel by building up the resources required.
Capitalising on global demand
The business will hire 40 additional people across its offices in the UK and the US in 2019, including a number of sales staff and consultants in the US, where it aims to build on its impressive list of clients. It plans to expand its footprint in America by moving to a new headquarters in Raleigh, North Carolina, in the next few months.
The firm will also use part of the money to accelerate its software roadmap to build on the release of its new advanced attribution modules, which help marketers to prove the return on investment (ROI) of their expenditure.
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