BOOST&Co provides eProspects, a performance marketing platform, with a £3M facility to help new management acquire a controlling stake in eProspects.
eProspects is a digital performance marketing platform for the consumer finance and insurance industry. It designs and executes online marketing campaigns to reach highly targeted audience for its customers. As part of the transaction, Chris Hong incoming CEO will take a controlling stake in the business.
Lance Mysyrowicz, a Partner with BOOST&Co, commented on the transaction: “We are delighted to help Chris and his team to take eProspects to the next level of growth and international expansion. The business has demonstrated the effectiveness of its proprietary technology and its ability to create compelling performance marketing campaigns for its clients in a range of industries.”